When most people think of their brand, they are usually only thinking about their logo, but let’s clear this up, your logo is not your brand. 

Simply put, a brand is a promise. It’s a promise you make to consumers when they do business with you, and it’s the first impression potential customers will have with your products or services. 

This promise has to be consistent across every touchpoint you have with your customers, because once you make a promise, you have to keep it.

A strong brand is both a strategic, and financial asset. If you continue to invest in your brand, you will increase the value of your company, and that value can continue to grow. 

Well branded products and services typically earn a higher market share. When your customers are loyal, they don’t need to be marketed to as much. 

Your customers will see your brand’s logo on a new product or service, and they’ll instantly associate the brand promise from day one.

As mentioned above, your brand is a promise, and your brand’s success depends on you delivering on that promise over and over again.

Here are four keys to building successful brand:

1. Your brand must be authentic in that it’s truly tied to who you are as a company, meaning your values and core purpose.
2. Your brand must be relevant, meaning that it promises something that’s important to consumers and that they perceive your brand delivering that promise better than the competition.
3. As mentioned before you must keep your brand promise consistent across every touchpoint you have with your customers. Hey, if you lack consistency, you won’t build true loyalty. 
4. You and your organization must have a total commitment to keeping the brand promise. Your leadership and all your employees, the ones who deliver your brand experience to consumers, must live the brand, support it, and continue to invest in it. 

Building up a memorable brand is a process, but assuming your company is ready to dive in, it can be engaging for you and your company. 

The branding process starts out at a minimum of six weeks, continually evolving with your needs. 

As your customers accept your brand values, and things continue to move in a positive direction your brand will grow equity, and increase your businesses value.

Just no! Remember, a brand is much more than just a logo, and as I mentioned above the process is a bit too lengthy to accomplish overnight. 

To develop an effective brand strategy, it requires input and close collaboration between the designer and client. It requires a deep understanding of your industry or market, and competitors.

This list can go on forever, but I think I’ve made my point. I’ll work with you, to make sure your brand truly represents you.

Yes. I live in Pittsburgh, but you don’t have to be local for us to work together. We can meet over video chat, or a phone call.

I can deliver proofs, samples, presentation notes via email. No worries.

Absolutely. I have print vendors that I can recommend for your project, or if you have a trusted vendor you work with, I can work with them to deliver your project. 

I do want to mention that the print costs are not included in my pricing, and additional fees may apply depending on the project.

Yes. The brand style guide we create will be a key element when creating your website, making sure your message is consistent across all forms of media. 

My website strategy is designed to not only make your site look beautiful, but also generate new business.

I can help you with naming, taglines, mission statements, or other short messaging for your brand. 

When it comes to lengthy copy for publications, press releases, presentations, or brochures, you will need the help of a professional copywriter. I can refer you to trusted writers I know and have worked with.