Preserving a Legacy
The Mercy Hospital School of Nursing Pittsburgh Alumni was in need of a way to connect with their members and build a brand based on the school’s mission to educate women and men who desire to become professional registered nurses.
Our brainstorming session began with a look at the school of nursing’s history so that we could establish a way of preserving as much of their legacy as possible in their new brand. The logo was based on a pin that each nurse receives at graduation. We applied the new logo and branding to a WordPress website, and all of their social media accounts to connect with past and future alumni.
The result was a fresh brand and WordPress CMS website that allowed the board members to balance the tasks of working full-time in a hospital and promoting the alumni association.
