Every Flag Has a Story
Nauti Flags is a family-owned business dedicated to designing and fabricating custom, one-of-a-kind boat flags for every type of boater. I have had a long relationship with this company as a vendor, creating the artwork for some of their custom flags, but when this established brand was ready for an update, they knew they could rely on Sean Maxa Design to create an appealing, and noteworthy brand.
The new logo and branding needed to match the voice of their new tagline “Every Flag Has a Story”. To do this we looked at different nautical patterns, iconography, and color palettes that matched their narrative, then paired these elements with a typeface that also reflected their personality.
With their new branding, they were able to refresh all of their digital marketing materials, including a brand new website and social media accounts, all while feeling confident they had a strong business identity that would attract new customers, and wouldn’t run the risk of being overlooked.
