How to write a mission statement that can be easily understood

How to write a mission statement Writing a mission statement shouldn’t be a stressful or complicated process. It’s simply an opportunity for you as a business to communicate with consumers about what you do, and why you do it, in a simple and easy-to-understand way. The first mistake I see in most mission statements is […]

What is a branding strategy? The 5 essential components you need for success

Just like an architect needs blueprints before they start building, you also need a proper strategy before building your brand strategy, or any of your marketing and advertising materials. A good brand strategy will help set you apart from your competition, and that’s why I’m going to cover the 5 must-haves for a successful brand […]

Logo and Branding Design: What’s the difference?

Logo and Branding Design There is a common misconception that almost every one of my customers has when they first come to me to discuss their design needs and strategy. They use the words logo, and brand, interchangeably without even realizing they’re making a mistake. But these two concepts are completely different, and in order […]

7 Common logo styles, and how to pick the right one for your business

Why should you care about your logo style? You might not notice them, or the important part they play in our lives, but throughout our day we are constantly surrounded by logos. That is why as a business owner it’s important to pay attention to your logo, and every little detail, because it’s often the […]

3 Free design tools you can use to create your next logo

So you’ve done your homework, and researched other businesses in your market.  You’ve determined what logo style is right for your business, looked over your color options, decided on a palette, and even picked out a sharp new typeface that matches your personality.  Now, what do you do? Going to an agency for help might […]

How to design a logo: For the non-designer

There is no such thing as a large brand without a logo, they just don’t exist That’s because your logo is the first thing a customer sees when they engage with your products or services. So it’s only natural that you want to create an exceptional logo.  Great, but how do you do that exactly? […]